I had the opportunity to interview Jacques Pavlenyi, Senior Marketing Manager for Social Business at IBM to discuss the announcements in IBM's March 13 "From liking to leading: Transforming your business with a next generation platform for social business" webcast.
Jacques answered questions about his favorite feature in Notes 9, whether or not the announcement of Connections Content Manager means Quickr is going away, and what we can expect for future releases of Notes.
We also discussed the competitive advantage that a platform like Notes gives over a competing product like Outlook. Aside from a superior application development environment and mobile support, Jacques commented that the Outlook email client is just that: email. “Notes has always been a lot more than just an email client. With Social Edition in particular you get the ability to integrate your extended social networks, integrate your applications and both inside and outside the organization right within a single client environment. And that’s a lot more than you could possibly do with Outlook and Exchange.”
I also asked him to address the underlying sentiment that "social business" is just another trend or a buzz word or that it doesn't apply to people in smaller companies. Jacques believes that social business isn't really new; collaboration has always been -- and will always be -- a key part to successful business. Social business is just having a platform to facilitate that collaboration. “Having your head in the sand about social is probably not the best approach. It’s here to stay, and it’s changing fundamentally the way people interact with one another at work and the way brands and companies interact with their customers.” He also gives some examples of some smaller business leveraging social business in order to compete with larger businesses.
I recorded the conversation and uploaded it to our community. Take a a few minutes to listen. As always, don't forget to like, share, or comment to let me know what you like, don't like, or want to see more of.